Analytics often throws up interesting insights into customer behavior. Often these insights can be powerfully leveraged into new product innovation. Especially in the payment card category there exists a plethora of data that the marketer can analyze. Here is an interesting post on how an innovative card product allows small businesses to obtain web based Expense analytics! How often do banks look at combining the power of their pre paid, debit & credit card offerings to give the consumer a bang for the buck! Jim Breune has an interesting view on this innovation!