At Hansa Cequity, we believe Analytical Marketing  will be the biggest competitive advantage enterprises will have in the next decade or two. Successful enterprises of tomorrow will be the ones who can organize and leverage customer information at speed ,to optimize their marketing performance, increase accountability, improve profit and deliver growth. Hansa Cequity insights will bring to you trends and insights in this area and it's our way of sharing best practices so as to help you accelerate this culture and thinking in your organization. We call this kind of an approach Analytical Marketing and we will constantly bring in "best practices" for improving your capabilities in Analytical Marketing.

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Moving from a "monologue" to a "dialogue" with Customers!

Posted by Ajay Kelkar on Sun, Sep 07, 2008
  
  
  
  

Marketers understand "campaigns" to mean a one time & one way communication with customers.Here is an extremely interesting article on how Cisco is changing this traditional view of a "campaign" and moving from a "monologue" to a "dialogue" with it's customers.At Cequity we truly believe that many companies actually have the transactional data of their customers which allows them to set up "active dialogues" with their individual customers.We call this kind of marketing "Event based marketing" and it allows the marketer to create a two way dialogue basis the "customer behaviour change events" that the marketer can spot!

http://www.targetmarketingmag.com/article/85000-85999/85092_1.html

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Comments

Conversations will happen if the seller is genuinely interested in helping the customer even if it means no business for him. Recently, while speaking to a customer, we found that he is need of a solution to manage his equity investments and we sms'd / emailed our contact in a company that offers this product and presto! a new opportunity for the company and a reliable product for the customer. He is now seeing us not as a vendor but as a trusted consultant. In fact, he is an active beta user for our to-be launched Mutual Fund product.
Posted @ Monday, September 29, 2008 12:47 AM by Badri
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