47% OF BANKS OUTSOURCE THEIR DIRECT MARKETING CAMPAIGN MANAGEMENT
Posted by Ajay Kelkar on Wed, Apr 15, 2009
A new research report by data managers, CDMS, into total campaign management outsourcing amongst top UK Companies shows that a total of 42% UK Companies outsource their Direct Marketing Campaign Management. With companies realising the benefits of outsourcing marketing to experts their ROI calculations are rising from the piles.
http://www.prlog.org/10000463-47-of-banks-outsource-their-direct-marketing-campaign-management.html