Extract greater value from existing CRM applications!
Posted by Ajay Kelkar on Thu, Apr 30, 2009
In this down economy, organizations must maximize the value they get from every available resource. Often CRM has been thought of as a long term strategy and companies have looked for long term returns from these investments.What gets missed out is that there are many ways to get "quick wins" from CRM. Too many CRM initiatives have failed becuase too much effort was spent on creating effective capability and not enough effort spent on "finding and extracting short term profit opportunities". Have a look at this interesting article from Mc Kinsey which talks about how you can use CRM to drive short term profitability enhancement.Take a look at what Mc Kinsey calls Tactical CRM !!
Also with the advent of software-as-a-service (SaaS) technologies, your organization can easily and cost-effectively extract greater value from your CRM - and demonstrate greater value to your customers. Often building organization capability takes years ,but using the SaaS technologies allows you to bring in a specialist team along with a customized technology application.
See what Michael Zirngibl, CEO, Angel.com has to say about ‘Extract greater value from existing CRM applications'.
http://www.dmnews.com/Extract-greater-value-from-existing-CRM-applications/article/126869/